Florida Gazetteer  > Advertising on HomeTownLocator

Advertising on HomeTownLocator

Advertising on the HomeTownLocator Gazetteer is an easy and inexpensive way to reach a carefully targeted audience.

1. What are the interests and characteristics of the HomeTownLocator audience?
It’s a well educated, adult U.S. audience with more women than men. Their interests include:
  • Family/Genealogy
  • Real Estate
  • Home & Gardening
  • Career Resources
  • Kids Education
  • Travel News and Information
  • Schools/Universities
  • Science/Nature
  • Home Decor & Design
  • Pets

See the Google AdPlanner and Quantcastr for more information HomeTownLocator visitor demographics and interests.

2. How many people visit the HomeTownLocator Gazetteers each month?
 
As you would expect, the most populace states tend to get the largest number of visitors.

3. How do I target a particular page or section of our HomeTownLocator Gazetteer?
See What is placement targeting? in Google AdWords Help for complete instructions on how to target a particular page, section or even the entire site.

4. How much does it cost?
The cost per 1,000 ad impressions (CPM) generally ranges between $1.50 and $3.00, but it may be higher or lower for specific pages and it may vary with the time of year. CPM ads compete against pay-per-click (or CPC, cost per click) ads in the Google ad auction, so only the highest performing ads will be served. CPM ads may be either text or image ads, and are always placement-targeted. CPM text ads will expand to take up the entire ad unit. See Ad Formats.