Naples, FL Profile: Facts & Data


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Naples, Florida - Basic Facts

The City of Naples had a population of 22,069 as of July 1, 2020. Naples ranks in the lower quartile for Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Florida. See peer rankings below.

The primary coordinate point for Naples is located at latitude 26.142 and longitude -81.7948 in Collier County. The formal boundaries for the City of Naples encompass a land area of 12.32 sq. miles and a water area of 4.12 sq. miles. Collier County is in the Eastern time zone (GMT -5). The elevation is 3 feet.

The City of Naples (GNIS ID: 2404348) has a C1 Census Class Code which indicates an active incorporated place that does not serve as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Florida is one of 20 states where Census County Divisions (CCDs) are used for statistical tracking of subdivisions within each county. The City of Naples is located within Naples CCD of Collier County.


Naples, FL Data & Demographics (As of July 1, 2020)


Total Population 22,069 (100%)
Population in Households 21,811 (98.8%)
Population in Families 16,121 (73.0%)
Population in Group Quarters1 258 ( 1.2%)
Population Density 1,795
Diversity Index2 29


Median Household Income $102,021
Average Household Income $158,964
% of Income for Mortgage4 37%
Per Capita Income $82,541
Wealth Index5 309


Total HU (Housing Units) 19,736 (100%)
Owner Occupied HU 9,002 (45.6%)
Renter Occupied HU 2,613 (13.2%)
Vacant Housing Units 8,121 (41.1%)
Median Home Value $898,058
Average Home Value $1,139,569
Housing Affordability Index3 70


Total Households 11,615
Average Household Size 1.88
Family Households 6,726
Average Family Size 2
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.


2010-2020 2020-2025
Population 1.2% 1.4%
Households 1.25% 1.41%
Families 1.19% 1.3%
Median Household Income   1.69%
Per Capita Income   1.74%
Owner Occupied HU   1.38%


Naples, FL - Peer Comparisons by Rank and Percentile

The table below compares Naples to the other 919 incorporated cities, towns and CDPs in Florida by rank and percentile using July 1, 2020 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 188 80th
Population Density # 434 53rd
Median Household Income # 54 94th
Housing Affordability Index # 52 6th
Per Capita Income # 21 98th
Diversity Index # 690 25th

Additional comparisons and rankings can be made with a VERY EASY TO USE Florida Census Data Comparison Tool.

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