Winter Haven, FL Profile: Facts & Data


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Winter Haven, Florida - Basic Facts

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The City of Winter Haven had a population of 45,742 as of July 1, 2021. Winter Haven ranks in the upper quartile for Diversity Index when compared to the other cities, towns and Census Designated Places (CDPs) in Florida. See peer rankings below.

The primary coordinate point for Winter Haven is located at latitude 28.0222 and longitude -81.7329 in Polk County. The formal boundaries for the City of Winter Haven encompass a land area of 31.3 sq. miles and a water area of 8.63 sq. miles. Polk County is in the Eastern time zone (GMT -5). The elevation is 164 feet.

The City of Winter Haven has a C1 Census Class Code which indicates an active incorporated place that does not serve as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Florida is one of 20 states where Census County Divisions (CCDs) are used for statistical tracking of subdivisions within each county. The City of Winter Haven is located within Winter Haven-Auburndale CCD of Polk County.

Jump to... (On This Page!)
  1. Winter Haven 2021 Demographic Data
  2. Growth Rates for Winter Haven (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Florida Research Tools (Easy Tools & Current Data)
  3. Florida Data Comparison Tool - 2021 Demographics

Winter Haven, FL Data & Demographics (As of July 1, 2021)


Total Population 45,742 (100%)
Population in Households 45,209 (98.8%)
Population in Families 35,584 (77.8%)
Population in Group Quarters1 533 ( 1.2%)
Population Density 1,419
Diversity Index2 66


Median Household Income $47,633
Average Household Income $64,928
% of Income for Mortgage4 18%
Per Capita Income $27,046
Wealth Index5 72


Total HU (Housing Units) 22,015 (100%)
Owner Occupied HU 12,585 (57.2%)
Renter Occupied HU 6,321 (28.7%)
Vacant Housing Units 3,110 (14.1%)
Median Home Value $204,575
Average Home Value $243,556
Housing Affordability Index3 143


Total Households 18,905
Average Household Size 2.39
Family Households 11,967
Average Family Size 3
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.


2010-2021 2021-2026
Population 2.39% 1.59%
Households 2.23% 1.48%
Families 2.39% 1.47%
Median Household Income   1.88%
Per Capita Income   2.19%
Owner Occupied HU   1.84%

Winter Haven, FL - Peer Comparisons by Rank and Percentile

The table below compares Winter Haven to the other 919 incorporated cities, towns and CDPs in Florida by rank and percentile using July 1, 2021 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 84 91st
Population Density # 515 44th
Median Household Income # 630 31st
Housing Affordability Index # 489 53rd
Per Capita Income # 531 42nd
Diversity Index # 226 75th

Additional comparisons and rankings can be made with a VERY EASY TO USE Florida Census Data Comparison Tool.

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